Post OBBBA in Medicaid: Navigating in a New Landscape

How to Reach, Retain and Support Medicaid Members at Scale

July 23, 2025

1:00 PM ET

With the passing of the OBBBA, Medicaid redetermination has shifted to a high-stakes, high-volume challenge for MCO plans. Millions of vulnerable members risk losing coverage due to administrative complexity, outdated contact information, and confusing additional eligibility requirements. The pressure is real — but so is the opportunity to modernize how you engage and support members throughout this critical time.

Join MHPA and Ushur for a powerful conversation as we break down how this new legislation impacts Medicaid MCOs, what eligibility will look like moving forward, and strategies and solutions that will empower Medicaid MCOs to drive member redetermination / recertification process completion and keep members enrolled—without overwhelming operations or compromising compliance.

What you’ll learn:

• What the eligibility landscape will look like with the passing of the OBBBA
• Engagement challenges, and what will it take to keep members enrolled in Medicaid
• How compliance and regulations come into play
• What it takes to support vulnerable members across diverse eligibility paths
• The criticality of preferred means of communication
• What “compassionate offboarding and transition support” looks like when Medicaid coverage ends

Speakers:

• Craig Kennedy, President and CEO, Medicaid Health Plans of America (MHPA)
• Yvonne Daugherty, Global Head of Industries, Ushur

“Ushur delivers the world’s first Customer Experience Automation platform built specifically for regulated industries. Purpose-built for delivering ideal self-service, Ushur infuses intelligence into digital experiences for the most delightful and impactful customer engagements. Equipped with guardrails and compliance-ready infrastructure, Ushur powers vertical AI Agents for healthcare, financial services and insurance use cases. Designed for rapid code-less deployment with flexible, advanced capabilities for IT and business teams, enterprises can transform customer and employee journeys at scale in the fastest time to value. To learn more about Ushur, visit us at ushur.ai.“