When: Wednesday, May 12 at 2:00 P.M. EST

In Partnership with: Welltok

Presenters: Ana Brown-Cohen, MHP, Senior Manager of Health Programs at Colorado Access; Jessy Ceruto, Senior Campaign Strategist at Welltok, and John Coleman, Associate Vice President of Market Solutions at Welltok (Moderator)

Description: With 90% of text messages being read within 3 minutes, text is proving to be a must-have channel for effectively engaging members in these weird times. Innovative plans are using texting to support all types of population health initiatives—from sharing important COVID-19 updates to driving better health outcomes through targeted programs like text4baby—and so can you!
Join multiple industry veterans for an interactive, Q&A style discussion that will cover:

  • The value of adding texting to your member engagement strategies
  • Tips for navigating the compliance landscape, so you can get texting fast
  • Results from using this channel to engage members during COVID-19
  • How targeted texting programs, including the newly relaunched text4baby, can help you close gaps in care and drive improved health outcomes


  1. David Parker on May 11, 2021 at 5:40 pm

    Cannot attend tomorrow but would love to view a recorded version. Thanks.

  2. Keslie A Crichton on May 26, 2021 at 8:03 pm

    Missed this one – is the deck or recording available?